Lifetouch was founded in 1936 as National School Studios. Founders Bruce Reinecker and Eldon Rothgeb began to offer school photos to one-room schoolhouses in Minnesota.
By 1950, National School Studios was the largest school photography business in the US.
In 1978, Reinecker transferred 100% ownership of the company to its employees.
In 2011, the company acquired Olan Mills.
Today, Lifetouch operates as several separate divisions including Lifetouch National School Studios, Lifetouch Portrait Studio, Lifetouch Church Directories and Lifetouch Media Productions.